Seemly: Empowering all fashion enthusiasts

Seemly is a fashion club at NSU that is about keeping up with fashion, as well as giving its members a safe space for self-expression and self-confidence.

The club started after the pandemic and has grown quickly, expanding from 20 members at the first meeting in March 2022 to more than 450 members this semester.

Nicole Perez, senior marketing major and president of Seemly, noticed that there weren’t any fashion clubs on campus and wanted to create a space where she could meet people who have the same interests.

“Especially because we were in a pandemic. We all kind of went into our little shells and couldn’t come out of it, and my social skills were nonexistent. I wanted to start this club to meet people who have the same interests as me and learn about fashion

COURTESY OF SEEMLYProfesional makeup artist and influencer Tati Perez leads a makeup workshop.

COURTESY OF SEEMLY Profesional makeup artist and influencer Tati Perez leads a makeup workshop.

together,” Perez said.

Perez had the idea of creating Seemly for people with the same interests, to meet and learn together.

“You don’t need to know how to dress yourself to be in the club,” Perez said. “The club is very broad, and it is for people to learn together.”

Perez’s passion for fashion started when she was a high school junior and went to New York for a fashion summer camp, where she learned about fashion marketing and designing.

“I was involved in merchandising at Chanel. I looked at how they would set up the stores and manage the new clothes coming in,” she said.

Last fall the club held a Gossip Girl-themed party, which caught people’s attention and helped the club to grow even more.

“We had mocktails and crepes and brought a DJ, it was like this big event,” Perez said. “I don’t do little things, that’s just who I am.”

Perez’s favorite event was Seemly’s first makeup class with Tati Perez, a professional makeup artist and influencer.

“We had stations to practice makeup. I brought pallets and a bunch of stuff for them to experiment with. She taught them and sent a list of her favorite products,” Perez said.

Seemly also has partnerships with Clinique, Prada Beauty and Sol de Janeiro.

“We’ve got a bunch of products again, which is so crazy again because it’s all packaged products. It’s kind of insane, but also really rewarding and a very big recognition to have because the club is growing,” Perez said.

With Perez graduating next semester, she hopes her club continues to grow. She is currently training Cora Paddilla to be the next president of Seemly.

“Nicole is the embodiment of Seemly. Everything started with her and we have just been creating new things. Everything is gonna be very ‘Seemly,’ but I’m gonna have my creative touch to it. Right now, we’re just kind of experimenting and doing events together, so we can kind of find that middle ground,” Padilla said.

Seemly won the Arts and Engagement Organization of the Year award at the Gold Fin Awards last April.

“We won last year and that was primarily because of the engagement that we created in our club,” Padilla said.

Anybody can join Seemly and come to the events.

“I feel like the way that we structure things makes us very different from other clubs, as well as how we pull people into our club. We are very open to everyone,” Padilla said.

Seemly had its first movie night on Oct. 18, where the members watched “The Devil Wears Prada.” The club also plans to have events with different activities, such as vision boards, a styling class and photography photoshoots.

For more information: Email seemly nsu@gmail.com or call 954-901-0931

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